Helping Startups

Turn Technology
Into Business

I help founders turn uncertainty into clear priorities, practical plans and executable next steps, from product strategy and technology to partnerships and growth.

◎
What should we build first?
✓
Are we building the right things?
↗
Can our technology scale?
↔
How should we handle integrations?
€
Are we ready for investors?
How I Can Help

Five Common Startup Challenges

💡 01

From Idea
to Product

“We have an idea, but we don't know how to build it.”

Define the MVP, roadmap, technology choices and development plan around real customer needs.

Goal: From PowerPoint to product.
☷ 02

Product
Priorities

“Our developers are busy, but are they building the right things?”

Align customers, sales, product and technology around what creates the most value.

Goal: Build what matters.
</> 03

Technology &
Scalability

“We have a product, but we're not sure the technology can scale.”

A CTO Health Check covering architecture, technical debt, integrations, development processes and risks.

Goal: From uncertainty to a scalable plan.
⚙ 04

APIs, Integrations
& Ecosystems

“Every new customer integration is becoming another project.”

Define an API and ecosystem strategy without creating endless bespoke development.

Goal: A scalable integration ecosystem.
♙ 05

Technology
Readiness

“We're raising money, and investors will look under the hood.”

Build a credible technology roadmap, resource plan and technology story for investors and due diligence.

Goal: An investable technology strategy.
More Than One Advisor

The Right Expertise When You Need It

Not every challenge requires another permanent hire. When specialist expertise is needed, I can bring trusted professionals from my network into the assignment.

You keep one clear point of contact while the team can expand with the technical or specialist competence the situation requires.
⛨

Cybersecurity & Data Security

Access to specialists with experience in high-assurance and military-grade security environments, security architecture, risk assessment and protection of sensitive data.

</>

Software Development

Experienced software development resources for MVPs, SaaS platforms, enterprise solutions, integrations and product scaling.

AI

AI & Data

AI and data specialists who can help assess opportunities, develop prototypes and turn practical AI use cases into production-ready capabilities.

☁

Cloud & Architecture

Architecture and cloud expertise for scalable platforms, infrastructure choices, technical modernization and development environments.

↔

APIs & Integrations

Integration specialists for APIs, enterprise systems, data platforms and partner ecosystems when implementation requires deeper technical capacity.

◎

Specialist Delivery Resources

Additional project, product and technical specialists can be assembled around the assignment instead of building an oversized permanent organization.

More Than Technology

I have spent more than 25 years building businesses and working at the intersection of technology and commercial strategy.

●Entrepreneur & CEO
□Board Chairman
◆Business Developer
€€5M Raised
↗Sales Leader
◎International Experience
⚙Program Manager
☁Digital Transformation

I look at your startup from every angle:

Founder Customer Sales Product Technology Partner Investor

15+ Years Coaching Entrepreneurs

Chairman of the Board of Academic Business Consulting at Hanken School of Economics.

  • New entrepreneurial student teams every year
  • Building and organizing a consulting business
  • Creating and managing a sales pipeline
  • Winning real customers
  • Managing consulting assignments
  • Delivering professional client projects
  • Growing as leaders and entrepreneurs
“Good advisors don't build the company for the entrepreneur. They help entrepreneurs make better decisions and build stronger companies themselves.”
How We Work Together

Simple. Practical. Focused.

You need insight, challenge and help turning decisions into action, not another long PowerPoint presentation.

⌖
01

Understand

Where are you today, where do you want to go, and what's getting in the way?

?
02

Challenge

Test assumptions and identify the issues that actually matter.

☷
03

Prioritize

Decide what deserves attention now, and what doesn't.

✓
04

Execute

Turn conclusions into actions, responsibilities and an executable roadmap.

♙
I can work as Advisor, Project Leader, Temporary CTO / Business–Technology Bridge or Sparring Partner to the Founders.
About Marcus Wiksten

Entrepreneur. Business Builder.
Technology Professional.

Based in Helsinki, Finland, I've worked across B2B software, SaaS, construction technology, digital platforms, enterprise systems and technology ecosystems.

I enjoy situations where things aren't completely clear yet; when a promising idea, technology or company needs structure, commercial focus and a practical way forward.

“

How do you turn technology into something customers value and a business can scale?

That's usually where I can contribute most.

Let's Talk

Tell me what you're trying to achieve and what's currently getting in the way. Let's start a conversation.

Book a Conversation
Marcus Wiksten
Founder, Wiksten Venture Insight
Helsinki, Finland
marcus@wiksten.org
LinkedIn